New Chevy Silverado ad aims for the cowgirl market
Chevrolet is continuing its marketing blitz during the launch of the new Chevy Silverado with another ad toting the new truck's safe towing capacity – even when you've got a "a 1200-pound passenger and 355 horses to get there."
It's a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy's gone in, as it's quite different from, say, hearing a gravelly Denis Leary talk about the Ford F-150. And clearly, GM sees the need to market its new fullsize pickup to women in addition to men.
Source: Auto Blog